The Gant Attitude / Don't Be A Mainstreet Babbitt
Men

The Gant Attitude / Don't Be A Mainstreet Babbitt



Gant Rugger F/W 2012 is in stock. Peep some New England shirt game history below: 

"...former J. Press president Richard Press talks about his New Haven partners and rivals, who got their start in the J. Press stock room."

When his sons got out of the army at the end of World War II, Bernie Gantmacher asked his pal Jacobi Press if he could give his sons Elliot and Marty a job in the stock room at J. Press. Gantmacher had owned a shirt factory in New Haven since the ?20s and occasionally supplied J. Press. Packing the ties, shirts and arranging the haberdashery in the York Street store, the Gant boys inhaled the scent of Ivy and the rest is history. They formed Gant Shirtmakers in 1949 and by the mid-?50s the discreet ?G? on the bottom front of every Gant shirt became part of American menswear history. Soon campus stores in and outside the Ivy League, menswear shops beyond the Northeastern seaboard, and upscale department stores opened up Ivy League sections (before the invention of the clothing genre ?preppy?) coast to coast. And a signature product was the Gant buttondown shirt...Gant sold its Ivy-styled buttondown to American men who didn?t want to look like Main Street Babbitts. 

-Richard Press of J. Press

Text and photo via Ivy Style. Check out the full article here.





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