Is Menswear The New Streetwear?
Men

Is Menswear The New Streetwear?


Jake Gallagher had an insightful/hilarious commentary/prophecy that was on Four Pins the other day:
I don?t know about the rest of you, but lately I?ve been suffering through a bit of insomnia. I start off with my usual routine, I brush my teeth with diamond encrusted toothpaste, toss on my silk Versace PJ's, crawl into a pile of my custom Pendleton blankets, but right when I close my eyes the night terrors begin. Visions of teenagers in blue blazers camping outside Suit Supply waiting for the next drop. Rubinacci scarves going for fifteen times their resale value on eBay. Kids sitting at home knitting their own fake Cucinelli sweaters. I don?t know exactly when it?s going to hit, but the storm is brewing. The very same people that once spent their days worshipping the high streetwear gods of Supreme and Jeff Staple, are beginning to find their new idols in menswear. They?re trading in their box logos for knit ties, their camp caps for Borsalinos, their Nike SB?s for double monks. Make no mistake about it, menswear is becoming the new streetwear.
There was a time when streetwear was made by skateboarders for skateboarders. While the mass market thought skaters spent all their time huffing paint and eating pizza rolls, smaller labels understood them, making clunky shoes and graphic tees so ugly that parents had to hate them?naturally kids became obsessed. Somewhere in the mid-nineties things began to shift. Thanks to Supreme, and a few other New York City based brands that have since disappeared amidst clouds of weed smoke, the streetwear we know today was born. These companies might?ve been loosely, or not not so loosely, related to skating, but what they were really peddling was an early version of hype. They were able to package the once intangible downtown New York sense of cool, produced limited runs and barely did any traditional marketing, leaving it up to their customer base to do their advertising for them. These same tactics are what keeps streetwear extremely relevant today. It often feels like the never-ending machine is actually focused on producing the feeling of hype more so than actual products in some cases. What?s even more interesting is that this same proven system is now fueling menswear.
I mean sure, it?s not like menswear ever started out small. There was a time when everyone wore a suit, and that was the norm, but we all know the tired story of how casual Friday came along and punched it in the face. For the past few decades the average man has cared more about his fantasy football team than how he looks. But recently things have taken a turn for the sartorial. We?re all too familiar with the late aughts explosion of menswear blogging that has slowly but surely made dressing, well, cool again (wishful thinking) and given rise to the importance of quality, nerding out and discovery. Yet, this past year, I?ve begun to notice menswear looking an awful lot like its step brother.

Read the rest here.

Jake Gallagher is a writer living in New York. Read his blog, Wax Wane, here and follow him on Twitter here




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